Google’s Wave, introduced last year, has already dropped off the radar like a stealth bomber on heavy duty! So what does Google do about it? Make it more social, and push it more in your face.
What’s the one Google service almost every person we know uses? Gmail! So, just bundle this new service with Gmail, where there’s no escaping it. You can’t really drop out of the radar if you’ve pasted yourself with a colorful logo on the radar screen, can you? And so, Google gives us Buzz (seriously, who comes up with these names?)
I’ve had Buzz forced on me since yesterday, and I’ve got to say, it’s weird how random people’s—people I hardly know—gtalk status messages came up on Buzz!
What Google is trying to do, subtly, is pull an IE 6 on Facebook and twitter. By integrating Buzz with Gmail, they’re hoping to cut Facebook and twitter off. And I get their logic, why open a new tab when all your friends’ privacy is being invaded right in your inbox. If only, it was so much better than it currently is.